What do you think about the raster vs. vector? In short, raster files will display a wide range of colors, and here you have the opportunity to do greater color editing. It will show more light and shading than the vector image.
However, when we resize them perfectly, they will lose their quality. By magnifying them, we can simply say whether an image is raster or vector. Vector images will never lose their quality. On the other hand, raster images will look blurred and pixelated when we zoom them.
In the photo editing and printing industry, we frequently use several types of raster and vector images. Let’s go for a detailed discussion on raster and vector images.
What is A Raster Image?
Traditionally, we call them bitmaps, and they are composed of individual pixels of color. Each pixel contributes to the entire color of the image. Raster images are composed of several types of dots. The colored dots will make a vivid and colorful print.
Raster images can be used to create complex, multi-colored visuals and various color gradients. In real life, digital cameras will create raster images for us.
In reality, there are three different types of raster files. They are JPG, PNG, and GIF. Each of them has their characteristics to show the audience.
Raster images are excellent examples of creating some digital paintings like GIMP software, and Photoshop. Qualities can be described by PPI (pixel per inch). For example, it could be 3000 pixels wide and 1500 pixels high.
Now the conclusion is that the greater the ppi and dimensional measurements, the higher the image quality.
For instance, you are trying to print a brochure. Now if the interior is (9.5’* 3.5”). The background image should be 912 pixels by 336 pixels. Anything lower than that will not be accepted at all.
What is A Vector Image?
From the above paragraph, we have seen that raster images are composed of pixels to display an image, whereas vector images use paths to describe. It will tell you the story of how it is shaped and filled with colors.
Vector images will retain their sizes instead of sizes. You can simply scale it infinitely. Vector images are frequently used for logos and some creative brands. They will provide you with the highest quality output.
When Should We Use Raster or Vector Images?
Raster images are good for photos, while we use vector images for logos. Vector images can be used as illustrations, etchings, or engravings. In the production house, it can be used for embroidery, artwork, or signage purposes. When we go for any drawing or painting project, we suggest you use a raster image.
Raster vs Vector | Key Differences
There are quite a few projects where we have seen raster and vector images together. It could be a brochure, corporate logo, infographic, etc. When we set up a brochure like a business logo (it can be a vector image) with a customer (a raster image), all of them combined make a good brochure for marketing.
Let me give you another live example where vector and raster images are combined and eventually create a great output. It could be used to print a postcard. The illustrated background could be a vector one, while the foreground of the postcard will be a raster graphics solution for the image.
When you are working with some digital media like radio, television, business cards, etc., there is always a mix of raster and vector graphics images.
Vector images are used for lines, art, and curves. Sometimes it is used for various mathematical formulas as well. Both raster and vectorized images will provide us with a high-resolution image.
Wrapping Up | Raster vs. Vector
When we plan to go for a big project, both raster and vector images are important. In print and online media, we use them frequently. I hope you got a clear idea regarding raster vs. vector images. Choosing the best file format for your project is going to be confusing sometimes. However, you have to do it carefully. If you like to know anything more, do not hesitate to leave your comments below.
When you are creating a logo or any other artistic image, choose a vector format. The reason is that they will never lose quality and, eventually, you will be able to use them anywhere you would love to use them.
What is the Easiest Way to Know Whether an Image is Raster or Vector?
The simple and widely used technique is to just increase the image size. You need to just zoom them up. If it looks like the pixels are breaking up, then it will be a rater image; otherwise, it will be a vector image.
What is the Purpose of Rasterizing?
By using this process, we can simply convert a vector layer into pixels. For any commercial use, we frequently use this technique.
What Format is a Vector File?
The popular vector formats are AI (Adobe Illustrator), EPS (Encapsulated PostScript), and the popular one, SVG (Scalable vector graphics).
Hello, dear! How is your time going? Today, we are living in an era of technology. Every day, thousands of new websites are published on online platforms. They are using various graphic design techniques. What is Graphic Design? Graphic design is something that we use almost every hour on our online working platform.
A designer can convey a message to the user through graphic design work. They use various types of typography to meet the users’ needs. It might be a logo, an icon, or a special symbol that will help the user understand the topic clearly. We can say that a logo or icon can be hundreds of times more beneficial than text.
We can describe graphic design as a graphics solution to the demonstration of artwork. This legendary work will help us relate to our daily life activities in a new way. This article will discuss “What is a graphic design and a detailed guideline for new designers.”
Types of Graphic Design | What is Graphic Design?
There are no specific types of graphic design. We know that it is a vast sector and that it is rapidly increasing due to customer demand. Here we are describing the common types of graphic design and their short descriptions.
A. Product Design
In our daily lives, we purchase thousands of e-commerce products. They need a specific shape, design, and color. Graphic design skills are crucial to success when designing a product image for an eCommerce website.
Every e-commerce website has its format for uploading various images to its websites. As a result, we need to hire several graphic designers to accomplish these tasks with the website.
B. Advertising Design
Different types of advertising agencies need graphic design services. When we think of an advertising agency, it needs a high-end design. In this context, the designers have to be skillful and perfect.
C. Production Design
When we think of a production design, the first thing that comes to mind is a concert, stage, banner, festoon, etc. We need a top-notch photo editing service, if we work on films, concerts, or stages. The high-end design will connect the users to that subject and create excellent output.
D. Environmental Graphics Design
It might be shocking to you! How can a designer make an environmental design? Yes, it could be a sign, a signature, or an icon representing our environment’s safety. Have a look at this environmental design!
E. Video Game
It is a modern form of graphic design. Nowadays, video games are becoming popular among the younger generation, who love interactive and user-friendly interfaces. In this case, we need a modern graphic design with a good logo, banner, and poster. Expert graphic designers are working in this sector.
F. Publishing Industry
The publishing industry is one of the fastest-growing sectors in graphic design. Thousands of books, magazines, and stories need a complete graphic design service.
The book cover and magazine need artistic work. A story needs to be conveyed to the audience. The designer should take responsibility for doing that. It is a perfect example of artistic design, concepts, and art. The book cover design looks simply stunning.
G. Web Design
It is one of the most modern forms of graphic design services. We do PSD to HTML conversion or JPEG to HTML conversion. Web design is a large niche, and here we have a lot of sub-niches like logos, fonts, banners, etc. Beginner designers should learn those techniques and improve their skills in the era of graphic design.
H. Interface Design
A user interface design will create a bridge between the users and the sellers. It is a huge niche, and the area of interface design is increasing day by day. Interface design is a process for designers to create an interface between a computerized device and various software.
The end product should be eye-soothing and pleasant for the users. UI design is the central part of a graphical user interface. In this form of graphic design, the designers will create an interface for a software program or a website, and later on, we will convert it into HTML or any format.
UX Design vs. Graphic Design: Choosing the Perfect Career Path
Do you know the difference between Graphic design vs UX design? In a broad concept, both of them are doing the same thing, which is designing. Naturally, graphic designers are putting intention into the visual elements.
Several types of logos and icons represent our practical life scenarios. However, UX design focuses on the interaction between the targeted product and the client. We describe graphic design in a broad sense, whether UX design is a part of graphic design or the best UI design tools.
Graphic Design Represents The User Experience
What is Graphic Design? Graphic design is a mixture of images, text, and thoughts. All of them are appropriately combined, and eventually, they will deliver a compact message to the audience. The ultimate goal of a designer is to make the client happy and convey the appropriate message. The history of graphic design started at the beginning of the 15th century.
Initially, it started through movable type printing and later started designing concepts step by step. In our minds, we always have the fantasy of design and colors. Through graphic design techniques, we can enjoy them on several online platforms.
The UI and UX design should be aesthetic and eye-catching. As a result, designers put a lot of emphasis on it. Let’s discuss how graphic design plays a significant role in user experience.
Logo
Logos are the perfect representation of graphic art and design. It combines an icon, text, a letter, and a message from the entrepreneur. A new customer will receive a short review of that organization by watching their logo.
It shows the brand personality and identity of the company. If the UI/UX is terrible, the user will receive a negative experience, which will also harm the business.
Banner
We use a banner to showcase some of the organization’s top-rated products. It represents the brand image of the organization. In a nutshell, it tells us a story that conveys a message to the users. If the banner is not attractive, the user will deny your product, which might negatively impact the business. A banner will display the informative message to the users.
They directly benefit from this message. A banner will be displayed at the top of the screen, catching the user’s attention at first glance. An excellent graphic design technique is necessary here.
Poster
In real life, we frequently use different types of banners and posters. They represent our brand identity and personality. As a newbie, you will need an excellent overview of what graphic design is. Otherwise, it will be a panic to create those posters and later on, publish them on the website.
It must be user-friendly and rich. The designer will need to practice a lot to reach that level. Beauty with brains will be the complete package in this sector. We suggest the new designers practice and develop their skills in this sector. Posters are interlinked with both the packaging and publication design industries.
Posters are one of the most common forms of graphic design we enjoy almost daily. They can be of various colors, shapes, and forms. A graphic designer must satisfy his clients with colors, shapes, technique, gestures, and most importantly, attitude.
Flyer
We can describe the flyer as a piece of paper used for distribution in an open space or a public place. Different types of organizations are using this form of graphic design. A flyer is used for brand promotion. As it goes to the root level of the employee, the design must be perfect.
As a newbie graphic designer, someone must learn from others’ work. You should always be in a learning process. In my opinion, nature is the best source of design.
As a designer, you can pick a beautiful color from the hills, mountains, rivers, moon, forest, birds, etc. The Flyer represents the concepts of color, design, and style. We use flyers among the general population, so it needs to be specific and to the point. Expert graphic designers suggested we design the flyer to carry more information than the design.
What is Graphic Design in Art?
What is Graphic Design in Art? We know that graphic design is a creative process that combines art and technology. Through various graphic design service processes, several arts and crafts are being published. The artwork is designed to convey a particular message to the audience.
Designers will meet the most specific needs if we apply visual hierarchy and page layout techniques. The legends have said that art and illustrations will create the original image, and graphic designers will create a composition around them. These two things are interlinked with one another.
Some Accessible Graphic Design Apps for Newbies
Klex
Do you like to create graphic designs within a short time frame? Klex.io will be the smart choice for you. Using this application, you can easily create a banner, festoon, social media post, etc.
This application is highly recommended for beginners, especially those who want to learn design. Graphic design is the combination of color, text, and ideas. As a newbie, you must learn how to implement all those things perfectly.
When you want to learn something from the beginning, it is necessary to have flexibility, like an easy menubar, a color-picking option, etc. Klex will prove all those things ideally.
Pixlr
Pixlr will help you create valuable borders, overlays, and effects for various social media posts. There are a plethora of options available for the designers. So you can choose the perfect design for yourself. The most important thing is that it is entirely free. As a new designer, you do not need to pay for it.
You can use this tool for text overlays. What do you think about a logo design with a beautiful overlay? This tool might be helpful for you.
Canva
If you are a novice designer and are running on a very tight budget, Canva will help you out. Canva is almost like heaven for creating social media posts. Thousands of free templates are available for designers who can use any of them. We recommend using Canva for logo design, social media posts, website banner design, infographic design, brochure design, etc.
Desygner
It is a new tool used by both novice and professional designers. We use it for both web-based applications and graphic design. This application is exceptional for its mobile functionality. If you are a regular user of this application, do not be worried about the tedious dragging and pinching.
Google Drawings
Google has joined in this arena of photo editing and graphic design. She is always unique and will provide you with something extra.
One of the most iconic features of a Google tool is that it is more target-oriented and provides a detailed explanation. Here you will have a plethora of options available to the designers. You can choose your tool and draw your design. Hopefully, you will get something more than any other photo editing tool.
Snappa
It is a popular image editing platform for both newbies and professionals. The main features of this tool are that it is fast and accurate. If you like to create a new banner or logo and hesitate, which tool should you use?
We suggest you use this tool. Snappa.com will help you create a banner within an hour. Another piece of informative news you should know about is that Snappa is not entirely free. A user needs to pay $10 for unlimited access to this tool.
Visme
Are you looking for a good infographic template? Visme will be the perfect solution for any infographic or artistic work. Let me give you some vital information regarding Visme. It is not just a simple tool rather than a complete solution of video tutorials. They will teach you how to be a professional designer from scratch.
Enlight
Today it is converted and provides an excellent service for designers. A user can use this tool for both mobile and web platforms. It is a paid tool, and you will have a 7-day free trial to use it. If you are a mid-level designer and are trying to develop your skills toward becoming a top designer, this tool will help you out.
How to Start Graphic Design as a Hobby?
Some take graphic design as a hobby, while others do that professionally. Both are playing a vital role in the era of graphic design services.
The mandatory things are passion and hard work. You will need a good sense of color and text combination. As a newbie, take help from nature and other great graphic designers’ work. Let’s discuss some common topics regarding this issue.
Design Basics and Aesthetics
Whatever you are designing for the client must be meaningful and user-friendly. You can read some books on how to design. And see other people’s work closely.
Aesthetics are recognized as a core design principle, and they can be soothing. In reality, aesthetics refers to the proportion of pattern, color, scale, visual weight, and design. It is necessary for a design’s usability.
Graphic Design Software
As a new designer, which one should you emphasize most? Design sense or hobby! The answer is that you need good design sense to do it. Some excellent graphic design software will help you out.
They are Adobe Photoshop, Canva, Adobe Illustrator, In Design, Snappa, etc. All of them are necessary for making a great design. As a newbie, choose the software carefully and make an excellent design.
Sketching the Drawing By Hand
Before starting your journey in photo editing software, you must sketch it by hand. Firstly, think about the topic and draw the initial design with a pencil.
In the next stage, compare your design with others and try to improve it. Remember that the design must be meaningful and convey a message to the users. It is the main motto of a design. A design should be realistic, eye-soothing, and modern. It needs to match the users’ demand.
Color Theory and Its Use
The color of your design must be eye-pleasing. What does that mean? After watching the graphic creative design, you need to feel happy, and it must carry some messages to the audience.
There are two standard colors that you can use almost everywhere; they are white and black. As a new designer, you can start experimenting with those colors and try to find the perfect color combination for your project. Color theories are the apparent design elements of graphic design.
Do you know how many colors are present in the world? Almost 10 million.
It seems surprising to you. However, it is true. Do not use something new in the design or color to make it lucrative. Graphic Design is My Passion! However, try to use simple colors and make the design elegant.
If you designed a banner, but the users were not receiving the perfect message from it, this project would be a failure. You will not achieve anything here.
Passion
You need to have a passion for designing. A man cannot do a job for a long time if he does not love it. It is perfectly valid. You will need to love your work and compare it to others”.
Passion, energy, and dedication will get you to the peak of your career. Do not get biased by other people’s talking. Follow your dreams and try hard. Initially, you will face some challenges, and some people will let you down in many ways. Do not lose heart and try again.
Where Will You Find a Job?
It is a general question that a designer will ask frequently. Well, we live in the technology era, and almost every business will go online with a commercial website. As a result, you do not need to be frustrated to get a job. You will easily find a job on both online and offline platforms.
Online Platform
There are hundreds of websites where you can get a job as a new graphic designer. Let me tell you some of the most iconic platforms you can use frequently.
01. Upwork
Formerly known as Odek, it is one of the most popular destinations for clients’ hiring. You can start your career by designing brochures and visiting card designs. There are thousands of free designs available on several platforms for graphic design.
02. Freelancer
Freelancer.com is one of the largest platforms for graphic designers to get a job. Thousands of graphic designers are working there.
03. 99 Design
It is a major graphic design platform, mostly known for logo design. You can start a competition there and try to upload your product. If your product is good enough, you will receive a handsome gift. Again, there are many available options, and you can choose one of their services.
04. Crowdspring
Crowdspring is one of the most popular graphic design platforms where you can work on logo design, website design, and product design. If you are interested in working on any of these platforms, go ahead. This platform will welcome you. Those who like web development and logo design can visit this platform. You will get a plethora of ideas here.
05. Creative Market
Creative Market is the biggest platform for creative designers. If you are interested in working with gift cards, blogs, or online shopping platforms, they will assist you in getting a job. You will also get a plethora of marketing and advertising design jobs here.
06. Redbubble
Redbubble is a creative marketplace for t-shirts, gift cards, different types of masks, clothing designs for babies, home and stationery product designs, etc. As a newbie, if you are an expert in any of those designs. Feel free to search for your job here. I hope you will get a good job and a decent amount from there.
07. Behance
Behance is a popular platform for creative designers. It is used for advertisement design, illustration, artwork, and the fashion industry. Do you have an interest in any of these topics? Then create an account on Behance profile and start earning right now.
Offline Platform
Besides all of these platforms, you will also receive many jobs in the offline marketplace. Thousands of new websites are being created almost every day, and you can choose your potential clients. Hundreds of jobs are for logo design, banner design, gift cards, eCommerce photo editing, etc.
Try to develop your skills in a specific sector and find a job there. We always suggest you do it for passion. If you do not get a job on an online platform, do not get frustrated. If you try hard, there is always a second chance.
The Future of Graphics Design
In the future, graphic designers will have more job opportunities and scope. You have a great time ahead! The future of graphic design will be mixed with augmented reality and 3D printing.
In statistics, we have seen that in the United States, the average salary of a graphic designer is near about $73k a year.
Graphic design is one of the highest-paying jobs in the USA and Europe. In the future, the salary will increase and you will get more facilities.
This tutorial is written for new designers, and as a newcomer, you will have a complete idea regarding the marketplace of graphic design, working procedures, etc. It will also help you build your confidence and keep you in step with the modern world.
I hope this detailed guide will help you grow in your career. Take my greetings from our team, and have a great day!
FAQ | A Complete Guide for Newbie Graphic Designers
Is Graphic Design Tough to Learn?
Not at all. Nothing is very hard in this world. You need to always keep trying and developing your skills. Initially, you might suffer, and someone will try to demotivate you. After a certain point, design sense and skills will develop, and you will notice the difference. Self-belief is essential while doing a new task.
What Should I Do if I Cannot Pick Up the Right Color?
Choosing the perfect color for a specific topic is always challenging. Firstly, you need detailed knowledge regarding this topic, like if you plan to design a brochure or a visiting card. Who is using this visiting card is essential. That means the visiting card reflects his personality.
For example, the visiting cards of a manager and an employee will not be the same. The higher authorities will always ask you for something more. It should be specific and topic-relevant.
What are the Significant Components of Graphic Design?
As a new designer, you should learn the essential components of graphic design. Let’s check them out.
Hierarchy
Repetition
Contrast
Alignment
Balance
What are the Seven Major Types of Graphic Design?
Graphic design is a vast field, and you will find a new era of scope almost every day. Let me tell you the seven best graphic design types.
Animation design
Print design
Publication design
Environmental design
Product design
website and theme design.
Branding design
Who is the Most Famous Graphic Designer?
Paul Rand (1914–1966) is the top graphic designer of all time. We know this guy as an art director and graphic designer. His artistic logo creation is highly recommendable during that time. He was the creator of IBM, United Parcel Service, Enron, Westinghouse Electric Corporation, etc. All of them are the best logos of the century.
Inspiration from graphic design trends may be useful to a variety of different people, not only designers. Knowing what designers are producing may also be helpful for marketers, product managers, and sales teams since it provides them with useful insight for their jobs.
Collaboration across different teams can also profit from the exchange of ideas and knowledge, such as the most exciting trends in graphic design for the year 2024.
We’ve compiled 9 of the most compelling examples of current trends in graphic design to serve as a source of motivation for you and your team as you plan and develop new products, projects, and ideas.
What Are We Waiting For? Let’s Find Graphic Design Trends
Here we are gonna talk about such graphic design trends of 2024
01. Embracing Difference and Including Everyone
Inclusion and diversity are the single most significant trends in graphic design, and it is gradually transitioning from being a trend to being more of a permanent fixture year after year. The fact that it is still a trend indicates that there is a considerable distance to travel in this respect.
The most notable trend is that both stock photographs and depictions of individuals now include a wider range of ethnicities and sexual orientations.
The illustration below shows the design of the packaging for a sunscreen that was created specifically for people of varying skin tones. This is a more prominent example than the one before.
The color of the bottle’s skin corresponds to the color of the formulation of the substance that it holds. Not only are they varied, but they are also environmentally friendly because the papers used in their construction are recycled.
Although this item is not currently for sale, the idea behind its design has been generating a lot of buzz recently.
The Adidas Mother’s Day commercial showcased moms of all races, shapes, and in diverse day-to-day exercising circumstances. In all the situations, the children are part of the composition, from baby-wearing to youngsters jogging beside the mom. This sort of graphic advertising is what we should be seeing more of.
Another evidence of this pattern may be seen in the example below. Although there is just one sort of skin tone, many body types and limitations can be deduced from its appearance.
The portrayal of disabled persons in pictures such as these is extremely rare; nevertheless, we are pleased to see that this is beginning to change.
02. Minimalist Data Visualizations
The next trend in graphic design that we have observed and are pretty excited about is data visualization which uses a minimalistic approach.
These are layouts that were developed with a single data set in the most visually appealing way that was possible. The method of visualizing information may take the form of anything from an infographic artwork to a line chart. In order for the design to be successful, it must not be overly difficult and the spectator must be able to comprehend the information immediately.
The following data visualization is part of a larger series that has been titled Little Bits of Big History. In this particular instance, the data pertains to the sixty-four moons that orbit Jupiter, and specifically, the fact that Ganymede, the largest of these moons, is larger than the planet Mercury.
The depiction of the concept is accomplished through the use of infographics in the following example, which was provided by Column Five Media and The History Channel.
One additional illustration, this one leaning closer toward the traditional style, is a straightforward line chart. One key distinction is that the yellow lines have the appearance of a highlighter.
This seemingly insignificant aspect is what distinguishes this line chart from other line charts that only have a thin line. Your blog entries will benefit greatly from the addition of these data visualizations with a basic design.
Visme offers one last data visualization example in the form of this simple template. The data is presented in the form of a statement that is backed up by a donut chart that is colored differently than the background.
These kinds of graphics can be easily modified or created from scratch due to their user-friendly nature. They also make it very simple to share content across many social media platforms. What exactly are you waiting for to begin utilizing them?
Carousels on social media are not even close to being a novel concept at this point. Gary Vaynerchuk has been producing these for many years! An example of one of the most recent social media carousels that he has put on LinkedIn can be found below. However, Chris Do’s social media carousels were the ones to start the trend wave that was started by his style.
Chris Do, a well-known and highly regarded designer, is someone who has been an inspiration to hundreds of thousands, if not millions, of other designers all over the world. His organization, The Future, provides training and resources for designers who want to further their careers in the industry but lack the Chris Accomplish magic required to do it.
Chris Do has, for some time now, been using his Instagram account to provide social media carousels that offer design advice. You may see an example of a social media carousel created by Chris Do — The Future below.
Chris Do, a well-known and highly regarded designer, is someone who has been an inspiration to hundreds of thousands, if not millions, of other designers all over the world. His organization, The Future, provides training and resources for designers who want to further their careers in the industry but lack the Chris Accomplish magic required to do it.
Chris Do has, for some time now, been using his Instagram account to provide social media carousels that offer design advice. You may see an example of a social media carousel created by Chris Do — The Future below.
This wasn’t long until hundreds or perhaps thousands of content creators began flooding Instagram and LinkedIn with social media carousels that employ the same typeface and style as the Chris Do carousels.
These carousels were inspired by Chris Do’s carousels. It does not appear that this tendency will end any time soon; nonetheless, we have observed a gradual increase in styles that are distinct from the traditional Chris Do.
04. Compositions of Flat Geometric Shapes
Another element of design that is neither fresh nor original is geometry, but the use of geometry in innovative and interesting ways is becoming increasingly popular. The utilization of flat geometric compositions in branding strategies has caused noteworthy waves, and the utilization of geometric shapes in all of the brand’s assets has contributed to this.
Although not every piece of collateral makes use of the composition in the same manner, those that do are consistent with one another and don’t feel out of place. The challenge here is to develop a modular, geometric design system that can be copied and modified for use with a variety of assets.
Consider, for instance, the branded assets listed below. Although the patterns of the lanyards and the bus stops appear to be different at first glance, a connection can be made between the two by observing the forms, colors, and how they are slanted against one another.
Flat geometric forms may be as a business or as playful as the designer wants to make them. The business card design below combines geometric designs that are colorful and vivid. Even though they appear as if they could be in a shamble, they’re really purposefully arranged so that the spectator can read “We Build Relationships.”
Buffer is another company that has, and continues to employ, a variety of geometric shapes in its branding. One may claim that they are the ones responsible for starting this trend. Although their geometric designs tend to be less precise and more scribbly, they nonetheless manage to produce striking effects when combined with photographs.
The following Visme template, which is intended to be used for a report on an event, makes use of widgets that illustrate essential aspects and employ flat geometric forms as backdrop components. Your Visme dashboard will provide you with a large number of flat geometric forms that you may use in your fashionable creations.
05. Biodiversity and Environmental Stewardship
The fact that environmentally conscious and nature-inspired design is still a growing trend indicates that we still have a long way to go in addressing issues of diversity and inclusion. This design approach needs to become the standard rather than a fad.
Now that we’ve gotten that out of the way, let’s take a look at some of the current design and sustainability trends.
The notion of tea packaging that is detailed below extends beyond the use of recyclable materials and tea bags that have not been breached.
After consuming the tea, the seed is meant to be planted according to the directions that are included in each bag. It is cutting-edge, it engages the audience, and it has an effect.
The movement toward sustainability and the natural world does not only refer to the kind of packaging that is used for a product to make it environmentally friendly. This trend is also about the influence that brands may have via their stories.
For instance, the following infographic from Lavazza provides a visual representation of how the firm collaborates directly with coffee producers to combat the effects of climate change.
The template for a white paper that can be seen below is ideal for businesses that are making significant efforts to improve their influence on the environment and sustainability. Utilize textures such as those shown in the Lavazza infographic that is located above for an enhanced “natural” feel.
Share the final white paper in the form of a live link rather than as a printed copy to demonstrate how your business is working to reduce its impact on the environment.
06. Extraordinary Mixture in Typography
The trend of focusing on typography will be the next one on our list of innovative approaches to graphic design. What we are witnessing is a new way to employ letters and typefaces, an approach that is more free-spirited and whimsical than others that came before it and does not resemble any of those approaches.
This is a fantastic chance for companies to differentiate themselves from their competitors and stand out from the crowd; yet, doing this requires striking the correct balance between the letterforms and colors that are employed.
The graphic that you see here is an example of a design that was created for the shoe company Vans, and it shows their support for ending hate directed at Asians. The letters are packed closely together; nevertheless, some of them have an angle while others do not.
The letter O is slanted, and the Ls are drawn in a way that is unlike any Ls we have ever seen before. The colors shift dramatically from one letter to the next, and the entire design is framed on each side by geometric forms that don’t try to steal the spotlight but rather complement what’s already there.
The typographic picture that can be found below, which was created by WePresent, is a wonderful example of unexpected typography.
In contrast to the example that was presented earlier, in which the typeface was altered to provide a new appearance, this design was created by hand, and each letter has its own distinct individuality. The impression is finished off by the way the letters are arranged in relation to one another.
The sample that is shown below takes the recent trend of surprising typography to a new level by incorporating some psychedelic elements. The letters give the impression of emerging out of the portable device in order to communicate a message that is still extremely pertinent in today’s world and is titled “The Future of E-Commerce.” This is an excellent example that might be used in a post or article that you write.
07. The Development of 3D
Although the use of 3D in design has been prevalent for some time now, up until very recently, it was beyond reach for the average consumer brand. There was an abundance of 3D graphics, both static and animated varieties, in design communities and blogs.
But nowadays, 3D design is a lot easier to get into. Landing sites, infographics, presentations, and branding initiatives all make use of this design element. They may be found almost anywhere.
The illustration that is shown below goes beyond the 3D hands that are utilized by SaaS firms and instead depicts a human being in a bubbly 3D style, complete with a green beard and hair.
You can be confident that you will continue to see a great deal more designs using this particular style throughout the remainder of this year and into the next.
In the last section, I said that we are observing a trend toward 3D in landing pages. Companies are moving away from the human drawings used in the previous year and instead turning to 3D assets to depict the products and services associated with their brand.
Visme gives you access to hundreds of 3D assets that may be used to create anything your business would want. From 3D images that are not animated to 3D forms and arrows that are animated. The Visme graphics collection is continuously expanding, and you can be certain that in the not-too-distant future, we will be releasing even more 3D elements.
The first typeface to ever be utilized in the design process was the serif typeface. Calligraphy and hand-drawn type were the ancestors of this art form. By the way, a font is said to be serif if it has little protrusions that protrude forth from the lines that are running vertically and horizontally.
The use of serifs in headlines and titles, and even in branding in some instances, is becoming increasingly popular. In contrast to the trend of adopting sans serif typefaces a few years ago, an increasing number of companies are gravitating toward employing serif type.
The following example of a website design for a cosmetics company emphasizes the usage of serif fonts. Observe that the design of these series is rather traditional, but despite this, they nevertheless manage to seem contemporary and appealing. Did you also notice the emergence of geometric forms, as well as the subtle reference to sustainable practices and natural elements?
Both the primary headlines on the Mara Camps website as well as the logo that represents the Mara Camps brand were designed using serifs. What we are observing with this trend is that serif fonts are the focal point of the design; they are not only used as a body font; rather, they are a major character.
In this last illustration, for another beauty company, the design incorporates serifs in the essential titles as well as the brand assets. These series aren’t trying to be understated; they’re making a statement, and we can’t wait to watch which other designers start incorporating more serifs into their work.
Especially considering that the bulk of companies who once used serifs in their logos switched to sans serifs about two years ago.
Last but not least, the final trend in graphic design that we’ve identified for 2024 is one that we’re especially enthusiastic about. We just spoke about how there is a wider diversity of individuals being shown in illustrations, but this takes that tendency to an all-new level.
In this context, “illustration sets” refers not only to collections of individuals but also to collections of things and settings.
The first example is a website called Blush, which caters to all kinds of businesses and offers graphics in a wide variety of styles. All of them are modifiable using a variety of applications such as Adobe and Figma.
In addition, Blush provides on-site customization for more expedient outcomes. This is a premium service, however, there is a demo version that you may use for free.
The StorySet library that was developed by Freepik is another illustration of this tendency. These images may be altered to correspond with the aesthetic of any company. There are several sceneries available to pick from, each rendered in one of five different ways.
Since they are available for free with proper attribution, you have probably seen them in many other places. If you get a license from Freepik, you will be able to use their images without giving credit to the creator.
Final Thoughts
We hope that you found our rundown of graphic design trends for 2024 to be enjoyable. Here you can get an idea of a graphic design trend, which is called graphic design is my passion. Putting it all together for you was a fun and rewarding experience for us.
Our designers have ensured that examples of how any of these trends may be used with Visme have been created and provided. If you miss them, they are provided underneath each trend and may also be seen above.
Which one of these current trends do you like the most? The visuals and the three-dimensional components are ours to customize. We have been utilizing them for some time now, and it makes us glad to see that other manufacturers are beginning to include them in the designs of their products as well.
