What are the things that you get attracted to while surfing an e-commerce site? Or, “How optimized product photos”? Yes, we all get attracted to the decorated photos of different products. The first thing that our eyes get stuck, on is the product photo. A good product photo can influence the buying decision of the consumer. Quality product photos are in the driving seat of the e-commerce industry.
You also can increase sales using well-optimized product photos. All you need is eCommerce image optimization. One of the easiest ways to make people buy your product is to create visuals.
Building trust is a major goal of any e-commerce site. An appreciable trust is only possible when the customers feel satisfied with the site elements. The only way to achieve customer satisfaction is to display the optimized photos you have. On top of that, when a customer looks at a product he looks for quality.
Let Me Tell You How Optimized Product Photos Drive Sales
A good product photo gives a clue about the product and whether it is a quality product or not. As a result, the customer can rely on it. To build in the customers’ minds, you have to arrange well-edited photos on your site. E-commerce image editing can ensure you build strong trust with the clients.
Importance of Photos in eCommerce
Writing product descriptions is like telling about the product in detail. Everyone will forget about it two or three minutes later. On the contrary showing, a visual of the same product creates an image in the beholders’ mind. Instantly the viewer can have a rough idea about the product. The shoppers can see what a product looks like.
Moreover, written descriptions can hardly create any interest in people. Whereas a photograph turns a visitor into a buyer. Moreover, the visitor can share the photo with someone he knows. Maybe that person would be the next potential buyer. So, you cannot deny the importance of product photography in eCommerce.
Helps To Build Trust
Building trust is a major goal of any e-commerce site. An appreciable trust is only possible when the customers feel satisfied with the site elements. The only way to achieve customer satisfaction is to display the optimized photos you have.
On top of that, when a customer looks at a product he looks for quality. A good product photo gives a clue about the product and whether it is a quality product or not. As a result, the customer can rely on it.
To build in the customers’ minds, you have to arrange well-edited photos on your site. E-commerce image editing can ensure you build strong trust with the clients.
Customer Engagement
Over the last decades, the marketing system has overtly shifted to digital platforms. The way of customer engagement has also seen a dramatic change. Nowadays, customers search for new advertisements, offers, or content on Facebook, Instagram, Twitter, etc.
The purpose of social media is to connect with people. Companies use these platforms to engage with customers. They post updates on their services on social media. And the fact is, images rule all social platforms. The images have to be eye-catching. Otherwise, you cannot engage the customer. In that case, you need optimized photos.
Images Create Branding
Every company considers branding as its central point. Every decision they make is a reflection of brand creation. An image can help in this regard. Let me explain that. All companies have their social media pages of profiles.
Every picture they upload on their social represents the company. So, the picture should be polished and optimized so that it creates a good impression. The color saturation, theme, subject matter, and quality should work as the voice of the company.
The voice should represent the goal of the company. The long-term goal of any company is to build a strong and sustainable relationship with the audience.
Showcasing the Products
People nowadays remain busy in virtual life more than in real life. From shopping to dating, people want to complete every task online. In short, this is an internet-driven world we are living in. And as far as businesses are concerned, they have already shifted to the virtual world.
To make businesses successful in this current world, we need to showcase our products online. Multiple online stores are selling jewelry, apparel, and groceries. Do you know what their product sale depends upon? You got it right.
The way they showcase their product. Think about yourself. Would you buy a product that looks ugly or a little bit older apparently? Not. For this reason, before showcasing your product online, you have to give it a touch of editing.
Image editing should include cropping, color correction, retouching, removing background, clipping path, ghost mannequin, etc. Well, an optimized image may increase your sales, but you have to be technical about editing photos. You need perfect optimization to drive sales upward.
Bonus Tips for making image optimization successful
Keep it simple, stupid
Any photo that contains many gradients, patterns, and tiny details tends to become larger. Large images take more time to load which in turn will discourage the visitors from visiting your website. As a result, this will affect the return on investment.
You should avoid putting too much color on the image. Adding text to the images will dramatically increase the size. So, avoid adding text to the images. Make the image as simple as you can. A simple image can bring positive results.
Keep images realistic
Editing is good as long as it is realistic. If your site contains models’ photos, it should be like a human, not like plastic. Over-editing makes photos look like plastic. Moreover, sometimes the teeth and eyes of the model look too bright. The same assumption goes for products. You should keep the images realistic.
Compress images
As I said earlier, image size is an important issue as far as SEO is concerned. Perhaps this is one of the most important tips I can give you. Never use CSS or HTML to reduce image size. Compress images as you need. Every time it will reduce 61% of the image weight.
Do not copy images
Copying images is a negative point for SEO. Moreover, the owner has the right to sue you for copying. You may think you cannot get caught. But, let me tell you they can detect that you are violating copyright law.
So, it’s better if you own the photos. If you use others’ photos, make sure you give credit to the website you are taking the photos from. Photo editing for eCommerce can help you in this regard.
Conclusion | How Optimized Product Photos
To conclude, it is worth saying that optimized photos have multiple benefits. In every single way, it helps drive sales. E-commerce photography services have taken this to a new level. You can get your image optimized exactly as you want.
Optimized images will increase web traffic, and transform a visitor into a customer. Besides, engages customers and works as a great marketing tool. To get the best output from optimized photos, we should keep images simple, and realistic and own them.
Check Out Our Latest Articles
FAQ | How Optimized Product Photos
Why is eCommerce image editing important?
Because image editing helps you grow sales, web traffic, and overall business.
How to make the best use of eCommerce image optimization?
By keeping it simple, realistic, and small in size.
Can e-commerce product image help in marketing?
It can. By thought-provoking images, you can grow product buying interest in your buyer’s mind.
