Category: Tips

The storage of our mobile or computer devices is limited. Also, we may need to access our photos even when not carrying a particular device. In these situations, online photo storage is the best option for us. 

Online photo storage sites have several benefits. The most important one is that you do not need to think about the storage of your ever-increasing number of photos being taken. The external storage devices have different limitations. The hard drive is prone to failure.

Additionally, they can be easily lost or stolen. You always have to carry those devices to access the photos. Meanwhile, online photo storage allows access to photos from any device with an active internet connection.

Reputable online stores offer advanced security systems. So, there is no chance for your photos to get stolen.  Moreover, these storages automatically back up your photos. So, you do not need to do the hard work of storing the images. Then you can free up valuable space on your devices. 

Additionally, some online stores can share your files with friends and family. Once you share the folder or album, they can always access those files even after making any changes. 

However, it is important to choose the best cloud storage to avoid any unwanted situation. That’s why here we have come up with the 15 best reliable and secure storage solutions. 

15 Online Photo Storage Sites in 2024

There are several online storage options available to store your photos. But you need a secure and reliable option that is easy to access. These 15 online photo storage sites are here to meet your demands. 

01. Google Photos | Online Photo Storage Free Unlimited

Google Photos is the best photo-sharing website. It has some features that make us use it in our daily life.  Moreover, the google photos comes as an in-built software in most of the android devices.

So, the android users do not need to download it. For desktop users, you need to download this software or you access the web version using your Gmail. It allows automatic backup and sync. You can upload your photos in “High Quality” or “Original Quality”. 

Features of Google Photos

• AI to categorize and organize photos. 
• Basic photo editing tools are available.
• You can create and share the album.
• Creates “On this day” memories slideshows.
• Available on Android, iOS, and web, ensuring access across multiple devices.
• 5 GB free space. 

Paid Plans

• 100GB Plan: $1.99 per month or $19.99 per year.
• 200GB Plan: $2.99 per month or $29.99 per year.
• 2TB Plan: $9.99 per month or $99.99 per year.

02. Apple iCloud Photos | Apple Online Photo Storage

Apple iCloud Photos is specifically designed for Apple users. Using this cloud storage site, you can store your photos across all your Apple devices. Apple iCloud has several features like Google Photos. 

iCloud Photos backs up your photos from your devices automatically. Moreover, you can access your data from all the Apple devices. The program has AI-based photo organizing features. So, you can search for photos based on locations, names, or faces. 

Features of Apple iCloud

• Accessible across all Apple devices using the same Apple ID.
• Photo and Album sharing features.
• High-resolution photo storing. 
• Photo editing tools including filters.
• Creates “Memories” slideshows like Google Photos.
• Highly secure.

Paid Plans

• Free Tier: 5GB of free storage shared across all iCloud services.
• 50GB Plan: $0.99 per month.
• 200GB Plan: $2.99 per month.
• 2TB Plan: $10.99 per month. 

03. Amazon Photos | Popular Cloud Photo Storage

Amazon Photos is a popular cloud photo storage and online backup site. It is one of the top online photo storage sites. The Prime members get unlimited full-resolution photo storage without any additional cost. Meanwhile, the non-prime members get 5GB of free storage. 

Moreover, Amazon Photos has AI-powered search features. Also, it allows automatic backup of your photos from different devices. 

Features of Amazon Photos

• 5GB of free storage. 
• Unlimited full-resolution photo storage. 
• Shared Family Vault for five family members.
• Automatic backup and sync.
• Intelligent search. 
• Custom prints and gifts from the Amazon Photos library.
• Editing tools.

Paid Plans

• 5GB of combined photo and video storage.
• Prime Membership ($14.99/month or $139/year): Unlimited photo storage.

04. Flickr | Flicker Online Photo Storage

Flickr is a community-based photo-storing site. Here you will get more than 2 million groups for professional photographers. This site allows you to show your photos to the world. You can store your photos in Flickr to get rid of the storage issues from your hard drives. 

Features of Flickr

• Up to 1,000 photos for free.
• Full-resolution photo for uploading and sharing. 
• Groups for the photographers.
• High-level security.
• Tagging and metadata tools for organizing and searching.
• Detailed analytics for the pro members.
• Editing tools. 

Paid Plans

• Monthly Plan: $8.49 per month.
• Annual Plan: $71.99 per year.
• Two-Year Plan: $133.98 for two years.

05. Dropbox | Best Photo-Sharing Website

Dropbox is another well-known online photo storage site. It is popular for its simple and effective file-sharing features. Not only photos, Dropbox stores other files including videos and documents. 

Additionally, Dropbox provides you with the history of editing your photos. So, if you accidentally delete or change a file, you can restore the original one with this option. 

Features of

• Easy file-sharing. 
• Folders sharing, commenting, and file requesting feature.
• Automatic uploads. 
• 30-day history of file changes.
• Selective sync option.
• Integrated third-party apps.
• Offline access to files.

Paid Plans

• Free Tier (Basic): 2GB of storage.
• Dropbox Plus: $9.99 per month for 2TB of storage.
• Dropbox Family: $16.99 per month for 2TB of shared storage.

06. Microsoft OneDrive | Android Online Photo Storage

OneDrive is a reliable online photo storage for Android and desktops. OneDrive was developed by Microsoft Inc. and is one of the most used storage sites. It is a go-to cloud storage solution for users of Microsoft 365.

So, you can access files on Word, Excel, PowerPoint, and other Office files. Your data will get automatically backed up from both of these devices.

Features of Microsoft Onedrive

• Automatic camera roll backup.
• Users can easily share files and folders with others.
• Provides a personal vault to secure your data. 
• Provides ransomware detection and file recovery tools.

Paid Plans

• Free Tier: 5GB of storage.
• OneDrive Standalone: $1.99 per month for 100GB of storage.
• Microsoft 365 Personal: $6.99 per month for 1TB of storage
• Microsoft 365 Family: $9.99 per month for 6TB of storage. 

07. Photobucket | Online Photo Storage

Photobucket is a highly secure online photo storage site. Your photos and videos will be safe on this website. Meanwhile, you can save your images in the original formats without affecting the quality. 

Features of Photobucket

• Free storage of up to 250 images.
• Advanced editing tools.
• Photo embedding facility. 
• Both private and public albums.
• Integration with major social media platforms. 
• Automatic backup options for mobile devices.

Paid Plans

• Beginner Plan: $5.99 per month for 25GB of storage
• Intermediate Plan: $7.99 per month for 250GB 
• Expert Plan: $12.99 per month for 1TB of storage, unlimited photo hosting, and no ads.

08. SmugMug | Online Photo Storage App

SmugMug is another community-based photo-sharing and storage site. It is also a sales assistant for professional photographers. You can show your photos to your clients using this website. You will also get detailed analytics on the photos. So, you can take strategic action to generate more sales.  

Features of SmugMug

• Allows to creation of fully customizable photo websites. 
• Several themes and templates for branding. 
• Allows to sell prints and digital downloads.
• Offers e-commerce features. 
• Advanced privacy control. 
• Offers client proofing tools.
• Supports offline viewing of galleries.
• Offers built-in SEO features.

Paid Plans

• Basic Plan: $13 per month or $110 per year. 
• Power Plan: $20 per month or $165 per year. 
• Portfolio Plan: $35 per month or $275 per year. 

09. pCloud | Premium Photo Storage Sites

Talking about the premium photo storage sites, pCloud is here with impressive services. Using this site you can backup your photos for other storages including social media platforms. 

Features of pCloud

• One-time payment for storage. 
• Automatic backups. 
• Allows recovery of the deleted or previous versions of files.
• Client-side encryption. 
• Control of shared files.
• Media streaming option.
• Offers offline access to files.

Paid Plans

• Free Plan: 10GB of storage.
• Premium Plan: $49.99 per year for 500GB. 
• Premium Plus Plan: $99.99 per year for 2TB. 

10. 500px | Secure Photo Storage Services

500px is a photography community. Also, it is a marketplace that offers secure photo storage services. This is the best place for photographers to store their photos and sell them. 500px offers a range of photo management features that make your task easier. 

Features of 500px

• Cloud storage and marketplace.
• Handles the licensing process.
• Organize photos. 
• Regularly hosts photo contests and challenges.
• Provide detailed analytics.

Paid Plans

• Free Plan: A limited number of photos and basic features.
• Awesome Plan: $3.99 per month or $23.88 per year. 
• Pro Plan: $9.99 per month or $59.88 per year. 

11. Adobe Creative Cloud | Online Photo Storage

Adobe Creative Cloud is a must-have software if you are using other Adobe products like Photoshop or Illustrator. Professional photographers and editors love this program for its range of creative services. The Adobe Creative Cloud subscription model allows access to the updated tools. 

The Adobe Creative Cloud has both mobile and desktop devices. So, you can automatically backup your photos from these devices. Moreover, here you will get a lot of learning resources to improve your skills. 

Features of Adobe Creative Cloud

• Access to a wide range of Adobe applications.
• Store, sync, and share files across devices.
• Online portfolio.
• Access to Adobe Fonts.
• Different collaboration tools.
• Integrates with Adobe Stock.
• A suite of mobile apps.

Paid Plans

• Photography Plan: $9.99 per month. 
• Single App Plan: $20.99 per month. 
• All Apps Plan: $54.99 per month. 

12. Mega | Popular Online File-Sharing Platform

Mega is a popular online file-sharing platform founded by Kim Dotcom. This cloud storage service offers high-quality user privacy. The end-end client encryption has made it one of the most used online storage sites. 

Mega allows to share not only photos but also large files. Additionally, you can share the files by setting up the controlling access and expiration dates.

Features of Mega

• Free plan with 20GB of cloud storage. 
• Expandable through bonuses such as referrals and achievements.
• End-to-end encryption. 
• Available on multiple platforms. 
• Secure file sharing with links. 
• The desktop app offers sync and backup features. 
• The mobile app offers automatic camera uploads. 
• Supports two-factor authentication. 

Paid Plans

• Pro Lite: €4.99 per month or €49.99 per year.
• Pro I: €9.99 per month or €99.99 per year.
• Pro II: €19.99 per month or €199.99 per year. 
• Pro III: €29.99 per month or €299.99 per year. 

13. Zenfolio | Online Photo Storage Sharing

Zenfolio is a professional photo uploading and sharing platform. Most of the users are professional photographers. They use this platform to display their photos to the clients. The features of this platform help professional photographers to connect with their clients. 

Features of Zenfolio

• Provides tools for photographers to create professional portfolios. 
• Allows creating private or public client galleries. 
• It has eCommerce integration. 
• Offers client proofing. 
• Provides unlimited storage for photos and videos.
• Offers SEO tools to help photographers improve their website’s visibility.

Paid Plans

• Portfolio Plan: $6 per month.
• PortfolioPlus Plan: $12 per month. 
• ProSuite Plan: $26 per month. 

14. Imgur | Best Cloud Storage for Photos

Imgur started its journey in 2009. It is a popular online image-sharing and hosting platform. Using Imgur, you can generate and share memes and GIFs as well as store your photos.  

The easy user interface makes it accessible to everyone. Moreover, the platform allows you to build a community. Here you will get different types of community from funny memes to photography. These groups can help you improve your photography skills. 

Features of Imgur

• Upload and host images for free.
• Upload and share GIFs and short videos.
• Built-in meme generator. 
• Users can comment, vote, and share content. 
• Anonymous uploading makes it secure. 
• Albums and galleries for organizing. 
• Direct links, HTML codes, and markdown links.

Paid Plans

• Free Plan: Unlimited uploads with some limitations on image quality and size.
• Ad-Free Plan: $3 per month.
• Pro Plan: $5 per month 

15. IDrive | Online Photo Storage

IDrive is a highly secure online storage site. This is a multifunctional site that offers storage services including Office 365 backup and Google Workspace Backup. However, prices may seem a bit higher. Yet, the services are impressive for storing the photos. 

Features of IDrive

• Offers a secure cloud backup solution. 
• Provides continuous data protection. 
• Offers multiple device backups.
• IDrive uses 256-bit AES encryption to secure data.

Paid Plans

The IDrive is currently offering discounts on their paid plans. So, the prices may vary. Visit their website to get the updated pricing plans. 

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FAQ | Best Photo-Sharing Website

What is the Safest Online Storage for Photos?

The photo storages mentioned above have high-quality encryption to secure your sensitive photos. However, Google Photos, Microsoft OneDrive, and Adobe Creative Cloud provide excellent security. 

Does Storage Affect Camera Quality?

Your photos will be stored in the original quality in all of the above online storages. So, these will not affect the quality of the photos.

Final Thoughts | Online Photo Storage App

So, these are the 15 best online photo storage sites. Among these sites, the best one for me is Google Photos. The reason for it topping the list is its features. Google Photos is a secure online storage that offers 15 GB of free storage. For Android users, it is very handy in terms of saving the device storage. 

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On 18 May 2023, Forbes published a report that mentioned 4.9 Billion people use social media. That means 60% of the total population uses social media from different parts of the world. So as marketers, we have a huge opportunity in hyperlocal social media marketing.

As a new marketer, you might not be familiar with this marketing term. No worries, in this comprehensive guide, I will share my 9 years of hyperlocal marketing experience. I have helped a lot of small businesses to get specific local traffic by crafting specific content. So without further delay, let’s explore the hyperlocal marketing world. 

What is Hyperlocal Social Media Marketing

Hyperlocal social media marketing means creating content or campaigns for a location-specific audience at the right time. Most of the small business follows this marketing method to grow up their business. The hyperlocal marketing can connect a community or neighborhood with a brand.

Remember that all these processes will be through using social media. And, it can target such audiences who are high-potential customers of the brand.

For example, you have a Pizza shop or restaurant in Texas. Now, if you run ads in the whole USA, you will not get leads or profit from the campaign. Because you have spent your money on the wrong audience.

In the right way, if you target only the Texas city, you will reach potential customers and they will visit your shop. Even if you lose a bit of money on the right geo-targeted ads campaign, no issue. Because the people of Texas are aware of your shop, they might become your customers in the future. 

Benefits of Hyperlocal Targeting for Business 

Local marketing experts don’t reveal the benefits of hyperlocal targeting campaigns for businesses. However, I have found a few strong benefits that help to spread my client’s business in a specific location.

We can run ads on the targeted location through search engines and social media, get closer to the customers, and generate revenue. Also, we can save money, keep customers engaged, understand their needs, and make sales. So let’s see a few notable benefits of hyperlocal targeting.

• Gets Closer to Customers: Suppose, you have a shop, now you can get closer to your customers by hyperlocal marketing. You have to reach them through social media or local SEO and help them by providing value.
• Reduce Ads Cost: Hyperlocal targeting ads help to focus on specific locations. So you don’t need to spend much money on random audiences.
• Brings More Visitors: Hyperlocal targeting marketing can attract more people to visit a business site. Then these customers will become genuine and loyal customers of your business.
• Makes a Strong Community: By contributing to social or local events, you can build relationships with your customers.
• Understands Customers Better: Hyperlocal strategy helps to understand their interests and needs. So, by identifying their problems, you can sell your products or services to them.
• Keeps Customers Engaged: People have a natural habit of changing their interests with time. So when you are actively connected with them, you will take advantage of your marketing opportunity.
• Stands Out from the Competition: Any business can stand out from its competitors by offering special deals to its customers. Hyperlocal helps to understand the market more closely.
• Sees Results: Hyperlocal marketing campaign analytics tracking is super important. Because you will have the option of where to improve your strategy.

How to Implement Hyperlocal Social Media Marketing [10 Steps]

There are many ways to implement hyperlocal marketing on social media. Such as you can put ads on different social media platforms. Local phone number SMS marketing, push notifications, and more.

Meanwhile, you have selected social media platforms as your local marketing channel. So identify your target audience, make a content plan, and influence them to share their thoughts on your community. Also, you can get help from social media platform’s advertising options. So, look at the below step-by-step guide on how to implement hyperlocal marketing.

Step 1: Define Your Target Area (Location)

First of all, you have to define your target location, and where you want to do business. It might be a neighborhood, city, a particular street, or district, even if it could be a rural area.

Remember that your products or services are aligned with the people of these areas. If they like your offers, they will remember your brand for their next purchase. But if they don’t like it, they will avoid your brands.

Step 2: Understand Your Audience

Audience understanding is a must for each marketing strategy. Similar in this hyperlocal social media marketing. So, understand your audience, their interests, needs, pain points, culture, and weaknesses.

Then identify their issues and fix them by offering your services or products. One important thing here to remember, you must have an idea of their economic situation. Because having interest and desire to buy is not called demand. The ability to buy this product is also necessary, equally their interest.

Step 3: Choose the Right Platforms

Different social media platform has different types of audiences. By analyzing all social media demographics, you have to choose which platform is best for your business. So that you can reach out to your target customers on the right platform where they are.

Besides your primary focus on social media, you can use other popular social media to build authority. Using Facebook, X, Instagram, Pinterest, LinkedIn, or Reddit can boost your business awareness. So, here pick one as a primary focus and 5-10 social media sites as a secondary choice.

Step 4: Create Hyperlocal Content

Now we have a specific location, target audience, and social media platforms. So develop a content strategy based on the data sheet we have. These contents must be relevant to the local community so that the local audience finds to relate with themselves.

Contents should be related to local events, news, history, landmarks, issues, etc. Additionally, use location-specific hashtags and geotags to increase visibility.

Step 5: Engage with Local Influencers

Find your local competitors, community leaders, and local influencers online. They have strong relationships with your target audience. So engage in their content, and share your opinion. As a result, their followers (your target audience) will find your existence in the industry. In my opinion, this is one of the easiest ways of introducing your business to the community.

Step 6: Run Geo-Targeted Ads

Most of the social media platforms offer the geotarget feature for advertisements. Especially if you are advertising on Facebook or Google, then it is easier to set up.

When you have a specific geographic area to target, it is a cool way to reach the target consumers. Besides creating organic content, also run ads on the target locations to improve visibility. Here you can try A/B testing methods for better results and reduce ad costs.

Step 7: Track and Analyze Performance

Track your content and ad campaign performance to get an idea about how people accept your brands. You will have an idea from their reactions, comments, share/repost, and engagements.

If most of the people take your content negatively, then change your content plan. When someone comments and appreciates your efforts, thank them and try to ask something relevant. Try to continue the conversations with at least 5 replies, so that they remember your brand.

Step 8: Encourage User-Generated Content

Build a community around your business, it could be an FB Group, Subreddit, or forum community. When you have a group, your audience can ask questions about anything in the group. In the same group, other experts will answer their answers.

Especially when anyone has purchased products, and then shared the experience in the group, other people will be helped. You can promote your products or services through the community. Creating a community is the most effective to get a loyal customer base.

Step 9: Build Relationships with Local Businesses

Building relationships with local businesses helps increase authenticity. As your brand is new, and you have no customers, you might get traffic from other local businesses. Imagine that you have a grocery business, and build a relationship with a chicken seller.

When a customer buys a chicken, he/she might need a bottle of oil and other cooking essentials. Now the chicken seller refers your shop to his customers for grocery shopping. Here you have got customers for the relationship with local business.

You may offer a 2-5% commission to the local businessman, such as an affiliate commission. But be careful and build a quality relationship before offering the opportunity.

Step 10: Stay Active, Updated and Responsive

Maintain consistency on social media and other content-sharing platforms. Continuously upload relevant content and reply to people’s comments on your posts. The engagements help the algorithm to understand your content value in front of your audience.

Besides that, always stay updated and responsive to your customer’s interests, and trends. Understanding the local culture and seasons is also crucial to do business locally. 

By following these 10 steps, you can do effective hyperlocal social media marketing. Now, if you follow these easy steps and maintain consistency, you will get success. So, don’t delay, take action right now and start your hyperlocal campaign. 

5 Best Practices Hyperlocal Marketing and Strategies

Besides following all the steps of making a hyperlocal marketing strategy, you have to maintain the best practices of them. So I have added 5 crucial practices that can help you to build a successful hyperlocal marketing strategy. Let’s check it out.

1. Personalization is Key

Customization or personalization is the best thing to implement in hyperlocal marketing. When you have targeted a hyperlocal market, that means you have already narrowed down your market.

Now if you address by individual’s name and their exact problem, you will stand out. So try this personalization method in hyperlocal marketing to enhance your brand credibility.

It doesn’t matter which platform you are using for marketing, email, SMS marketing, content marketing, or else. Include a personalization method to increase the conversion rate and sales.

2. Utilize Direct SMS Marketing

Though phone number collecting is a hassle, you might surprised that the open rate of SMS is 98%. Isn’t it amazing? Where the email opening rate is only 20% in the USA. This hidden marketing channel might be an effective way to generate sales for your business.

Very few marketers use SMS or call marketing right now. So you can put this secret sauce into your marketing recipe. But it is partially dependent on which products or services you are offering.

3. Optimize Your Business Listings (GMB)

We know that Google is the biggest search engine worldwide, and it has uncountable traffic. Google has a feature called “Google My Business” or GMB listing to connect new businesses with the audience.

First, you have to add your business information on Google. Information like your business location, open hours, weekends, contact information, website link, etc… Then Google will approve it if everything is legal. After that, when your consumers will search local keywords, your business will appear in search results.

4. Gather Local Reviews and Respond

Reviews can increase the trustworthiness of your business. When you check any product on Amazon, you must read the title, see pictures, and then scroll down to the review section. But why?

In the reviews section, you will find some people who are using the same products. After checking positive and negative reviews, then we buy something. So, the same formula will be applied to your business. Nobody will try your products or services if you have 0 reviews.

So collect a few reviews for your business on Google listings, FB page, or other platforms if needed. When they provide a review of your products or services, then respond/reply to their reviews.

5. Use Paid Ads in a Specific Radius

This is one of the most sensitive parts of hyperlocal social media marketing in your business. Because it requires a budget and cost to run ad campaigns. So optimize your ad campaign for a specific radius or area. Facebook and Google search ads are the most effective ads for hyperlocal marketing.

However, target a specific area, and specific local keywords to boost your visibility. Local keywords like keywords with ‘location name’, ‘near me’ etc are high potential keywords for hyperlocal. In a nutshell, if you follow every process I have seen in this article, you will be successful in this path.

Case Studies and Examples of Successful Campaigns

There are thousands of examples and successful campaigns we have in our hands. Nobody can guarantee your success in this marketing campaign. Because there are many failure stories also available. However, I have added two hyperlocal marketing case studies from reputed brands. 

Hyperlocal Social Media Marketing of Domino’s Pizza

Have you ever ordered from Domino’s Pizza? Most probably your answer is ‘yes’, but is it after 2018 or before? As of 26 March 2024, the Domino’s Pizza has 6906 stores in the USA.

In early 2018, Domino’s Pizza faced were getting negative feedback from their customers. Customers often reported that they were getting damaged Pizza from Domino’s. As a reputed Pizza company, it was shameful for this company.

Then Domino’s Pizza found the reason was road potholes and other defects. Then they launched a hyperlocal marketing campaign called “Paving for Pizza”. They aimed to fix at least one road, in all the American 50 states.

After launching the campaign in June 2018, the people of the USA appreciated it. National media also covered their activities, and “Paving for Pizza” went viral. Within 4 months, in October 2018, the campaign was organically mentioned around 54,000 times on Twitter.

Domino’s Pizza won thousands of people’s hearts, without spending money on customer service, marketing, or production. Finally, at the last of 2018, they had completed their campaign with the slogan “Oh yes we did”.

Case Study: Starbucks’ Hyperlocal Social Media Marketing Campaign

Starbucks has been another reputed coffeehouse brand in America since 1971. This brand has taken advantage of hyperlocal marketing at various times from many campaigns.

It has successfully implemented hyperlocal social media marketing to promote its seasonal drinks. Moreover, it promotes deals, offers, and events. Also, creates content for a specific store or location to increase the number of customers in the store.

However, innovative Starbucks never depends on a specific marketing strategy. It can bring new things and strategies to the market and succeed many times. “Local Love” was one of the best campaigns of this brand.

Moreover, “Local Stores” offered personalized tastes for different stores (places) and became popular. Also, Community Events, Partnerships, Neighborhood-Specific Promotions, and Geo-targeted Ads are common campaigns.

Starbucks’s hyperlocal marketing effectively engages with local customers. These marketing strategies also increase foot traffic to store locations from social media.

Without Domino’s Pizza and Starbucks, many businesses and brands use hyperlocal marketing. Such as IKEA’s partnership with local influencers, and Nike’s “Run Your City” Campaigns. Whole Foods Market is another leader in this market. So analyze their campaigns and become a hyperlocal marketing expert.

Potential Marketing Scope and Challenges

You can use all social media, emails, influencers, and other channels to do hyperlocal marketing. However, connecting the audience with your message (content) is not easy. Implementing hyperlocal marketing strategies using social media is challenging. Here are a few opportunities and challenges, you might face to run a hyperlocal campaign.

You’ve found these challenges a bit tough, but they’re not impossible. To focus on a hyper-local area for your business, you need to know about the local culture. By understanding what bothers your audience, you can tackle these challenges easily. 

Final Thoughts

I have explained all about hyperlocal social media marketing. You have got answers to what is it and what are the benefits of this marketing. Moreover, I have included 10 steps to run a successful hyperlocal campaign.

Additionally, you have got 5 best practices as a bonus from my side. And you can easily overcome the upcoming challenges while implementing hyperlocal marketing.

So, I hope you have no questions in your mind about hyperlocal marketing using social media. But still, if you have any doubts, then feel free to contact us. Anyway, you can check our marketing solutions that can help to boost your brand’s online visibility.

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FAQs

What is the difference between hyperlocal and local?

The term ‘Local’ means a city, state, or region, and the ‘Hyperlocal’ describes a much smaller area than the local. It can be neighborhoods, streets, landmarks, communities, etc to target for business.

What is an example of hyperlocal social marketing?

The “NiaResturent” in Chicago offers 40% off on the “Eight-Course Chef’s Tasting Menu for Two People” item. The offer will be available and valid till 21 April 2024. I have received the offer from their Facebook page. This is a perfect example of the hyperlocal social marketing.

When a shop, store, or business in a specific location, promotes its business through social media, this is called hyperlocal social marketing.

What are the benefits of a hyperlocal marketplace?

The Hyperlocal Marketplace allows businesses to connect with a specific geotargeted audience. Then, the business can send personalized messages to specific potential customers. Additionally, it reduces cost, engages, and makes strong connections with customers. Moreover, the Hyperlocal Marketplace increases the sales and revenue of the business.

What are the disadvantages of hyperlocal marketing?

Besides a lot of benefits of hyperlocal marketing, there are also a few cons to consider. These are listed here below:

• Business sustainability issue.
• Limited audience.
• Unpredictable market.
• Hard to stand out.

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Effective rules or strategies for interconnecting pages within a website are internal linking best practices. These practices help to build a website’s authority and increase the visibility of search results.

When you enter a shopping mall, you must have seen a lot of racks of different products of the same categories. Suppose you will go to the Florida beach the next week, so you need to buy a swimsuit to go to the beach. In the shopping mall, when you have picked the swimsuit from Rack No: 3.

Then the Sales Associate comes to you and casually knows about your beach trip. After listening that you are going for a beach trip, the Associate mentioned that you may have a bug spay on Florida beach. Because there are a lot of bugs in there, without having a spray, you can’t stray there in comfy. So you can check our best bug spray at Rack No: 9.

Here, the reference from Rack 3 to Rack 9 is an internal linking in terms of the SEO language. For this reference, the users also get helped, the store has increased sales, and the mall has built a strong authority in your mind. The internal linking strategies work the same way, Page A refers to Page B, and Page B refers to Page A/Page C.

9 Internal Linking Best Practices to Apply in 2024

Internal links help users and crawlers better find new and existing website pages. An SEO professional might have seen a lot of changes in SEO Marketing after the Google March Update 2024. After this update, many ranked web pages have been removed from Google’s search results.

So we must be careful about the authenticity and transparency of the SEO for our website. Interlinking is one of the most important parts of the overall SEO on the site. You must have to know the updated rules and best practices of internal linking.

1. Internal Link Anchor Text Optimization

The first practice of all is that you have to add internal links with the perfect anchor text. Because the anchor text is like a cover of your products. Users, or a Googlebot can understand what is inside the link by the anchor text, what you have added here.

There are 8 types of anchor text in SEO, such as Exact Match, Partial Match, Branded, Naked URL, Generic, Image, Long Tail, and LSI (Latent Semantic Indexing). You have to use it based on your preference and appropriateness.

Graphics Cycle doesn’t recommend using Naked URLs, and Generic anchor text for internal links. Because Naked URL anchors aren’t readable, and Generic anchor text requires reading the surroundings of the link.

Using exact match keywords, partial match keywords, or LSI as anchor text is the best way to optimize internal links. Because anyone can easily understand what is inside the links by seeing these texts.

2. Maintain Page Relevancy

The second of our internal linking best practices is maintaining page relevancy. If your internal links aren’t relevant, then the crawler bot and users will not follow these links. Here are 4 things to keep in mind while interlinking one page with another.

• Relevant Content: Link pages by maintaining the context and value of the target page.
• Add Links Naturally: Integrate links into content without affecting readability.
• Link to High-Quality Content: Ensure linked pages offer valuable, accurate information.
• Avoid Links to Low-Quality Content: Similarly, avoid linking to low-quality content. 

If you follow these four things, you can maintain links to relevant pages. It doesn’t matter, if your links are internal or external, relevancy is a must to keep the quality. So that you can gain trust and build authority.

3. Understand User’s Psychology

You are creating content for your target audience, so it is crucial to understand their psychology. You can link pages to the right place if you can identify their needs, behavior, and emotions. So, to get more page views and click on related pages, you have to understand the user’s psychology.

Sometimes you may use synonyms, alter phrases, related keywords, LSI, or partial match keywords, to get more clicks on internal links. However, people will click those links that are most relevant and useful to them. If they have found value in your content, then they will visit more pages. So, finally, connect with your audience, and solve their issues, they will be with you.

4. Create an Effective Internal Linking Structure

In December 2023, Graphics Cycle had a marketing service subscriber client called, Emily. She wanted to expand her online presence. Also, determined to make her websites user-friendly and improve search engine visibility. We did an effective internal linking structure to increase the organic traffic and it worked well. Let’s see what we have done for Emily’s website to rank higher on the search engine.

First, we built the internal link-building strategy you have seen in the picture. Implementing this strategy, made navigation smoother for visitors. Also, search engines understand the website’s content and pages better than before. Because it has a well-organized and structured sitemap now. If you want to improve your visibility, you have to adapt internal linking best practices like Emily.

5. Update Existing Pages by Adding Links to New Posts

There are two main benefits of updating existing pages by providing links to new posts. The first one is updating, the older content updating is a good practice for your website. The second getting instant traffic to the newer post.

Updating Older Content is a Good Practice

When you add an internal link on your older page to the newer page, that means you have a just covered new topic related to the older topic. So the crawler will increase the value or authenticity of this page. Users will also be helped if they find another solution on the same page.

Get Traffic to the Newer Page

You already have visitors on your order page, when you interlink the new page, visitors will go there. So, you will get ready traffic on your new page. Also, your new page can take the juice pass advantages of the old page. If you don’t know what is link juice and how it works, then continue reading.

6. Take Advantage of Link Juice

Link juice is a simple but powerful SEO trick, that can help your new pages to rank on search engines and get organic traffic. SEO experts use this trick to enhance the authenticity of new pages. Let me explain the Link Juice, & how to pass it.

Graphic Cycles has a page about the best 8 places to take pictures in Tokyo. Now the page has gained authority on Google by ranking on the first page and getting traffic. Today, we will publish this post about “Internal Linking Best Practices”.

If we make an internal link from the old post to the newest post, the Search Engine bot will notice that we have updated our old content. The crawler will see the new post, because of the internal linking. Then it will consider the new page as a valuable page.

In short, an internal link juice pass means getting a recommendation letter from a valuable page of the same domain. It helps the crawler and users to navigate new pages on your website. 

7. Optimize Homepage Links

The homepage is the most important and valuable page of any website. So, Homepage SEO is important for every website. Home page optimization requires everything of on-page SEO, including adding internal links.

Homepage internal links are a bit tricky because people start their journey from this page on your website. This page is like a big map, Crawler/Users will follow your direction from this starting point. If you can provide the right direction (linking) then they will find your destination.

Keep things clear and easy to find any information on your homepage, so that anyone can go anywhere from the main page. Include important internal links such as product/service pages at the top of the page. Then you can include different buttons for different pages with proper call to action. Besides the products or service pages, adding blog pages is also an internal linking best practice.

8. Avoid Too Much Internal Linking

Most Famous SEO Expert Neil Patel said that you can add 150 links on a single page, but these all links have to be relevant. In reality, you can rarely add 150 links to a single page naturally, so it will look like spammy content. That’s why adding too many links is not recommended by the Graphics Cycle SEO team.

In general, we add 3-20 internal links and the same external links for 1000–3000 words of content. But it depends on the article, and relevant pages available on the website. Never push links on it, just place natural links where it is suitable. 

9. Track Internal Link Performance

Tracking internal linking performance is the 9th of our internal linking best practices. It is a crucial part of the best internal link optimization. Because you can see the audience’s interaction and actions with the internal link.

Screaming Frog is an SEO tool that can help you get insights into the website’s internal link metrics. This software is available on Windows, Mac, and Linux, you just need to install it. Also, Google Analytics can help you to explore how internal links performing on your website.

By getting insight data from tools like Google Analytics, or any special software, you can improve your internal links. Shortlist those links which are not performing well, then improve these links. So keeping track of records is essential for a website or a business.

Final Thoughts | Internal Linking Best Practices

Here you have found 9 internal linking best practices that can help to increase your website’s page views. Remember that you have to follow all of these practices to get effective results. From building a strategy for internal linking to observing link performance, every step is crucial.

So, if you miss out on any one of them, you might not get the expected result. However, besides the internal linking, there are a lot of factors to rank your site on search engines. Without having a professional SEO expert or a team, you will not build your SEO or internal linking strategy.

Graphics Cycle has an expert SEO team with more than 8 years of experience. So, if you want to get a FREE SEO Audit Report for your website, feel free to contact us. 

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Frequently Asked Questions

What is an internal linking strategy?

An internal linking strategy means linking the internal pages of a website strategically. Strategic linking improves website authority and increases page views of the website. Also, it helps the crawler to understand the relationships between different pages on a website.

Are internal links good for SEO?

Yes, internal links are beneficial for SEO for various reasons. It helps search engines distribute page authority and index new pages. Tier-based internal linking structure helps to understand the power of different pages and rank them based on this structure.

Additionally, internal links provide users with more pathways to explore content. This pathway can enhance user experience and increase time spent on the site.

What are internal linkages examples?

Here are a few types of and uses of internal links in a website:

• Navigation menus link to important sections or categories of the website.
• Contextual links within blog posts or articles that point to related or relevant content.
• Related posts or recommended articles sections at the end of a blog post.
• Links within product descriptions that direct users to other relevant products or categories.
• Links from the homepage to important landing pages or cornerstone content.

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Sometimes, formatting is the only option left to make your memory card work again. At other times you need to format your memory card to remove all the old files at once. Here is “How To Format A  Memory Card” to help you resolve this issue. 

Formatting a memory card erases all the data stored on it. So, you will get a fresh and clean space to store your files again.  Formatting the memory card seems to fix the problems of corrupted files and reading problems.

Meanwhile, you should format the appropriate file system to the card compatible with new devices. So, how can you do it on your camera, computer, and phone? Here you will get the detailed procedure to safely format your memory for different devices. Let’s start. 

When Do I Need to Format My Memory Card?

You may need to format your memory card in several situations. Let’s discuss this one by one: 

You need to format the memory card before using it for the first time. You may get a brand-new memory card, but to get its full efficiency format it before storing a file.  Also, this ensures the card’s file system is compatible with your device. You also have to format the card if it is full. Formatting it will allow you to capture new photos, videos, or files. 

Moreover, it is important for maintaining the performance. When your card is full, it raises the possibility of having unwanted files. Eventually, it affects the health of the card, making it slow and corrupted.  That’s why it is recommended to format your memory card occasionally. You can do it once a month if you store many files. 

Thus you can prevent file system fragmentation and improve the card’s performance. And, I already mentioned formatting the card before using it on a new device. So, keep that in your mind. 

Things to Consider Before Formatting

• Formatting erases all data. Once you start, there is no guarantee of complete recovery. So, back up important files before formatting. 
• Excessively frequent formatting can reduce the lifespan

So, try error-checking tools to find the error and solve it to avoid formatting. Proper file management is also an alternative to full format. 

How to Format a Memory Card on Your Phone?

Formatting a memory card on your phone is super easy if you know the process. Let’s see how to format an SD card on Android, iPhone, and other operating systems: 

Andoird

[Reminder: Back up your important data before starting formatting. ]

Here is how to format an SD card Android:

• Step 1: Go to Settings. You can access it from the notification panel or search on the app drawer. 
• Step 2: Under “Storage” in Settings, you will get an option related to Internal storage or SD card management.
  Step 3: Tap on the option for “SD card” to access its management options. However, some devices name it “Portable storage”.
• Step 4: Find the Format Option by clicking on the three vertical dots or tapping on the SD card.
• Step 5: Confirm formatting and it will begin. 

iPhone

Well, iPhones don’t have built-in storage for SD cards. Here you will get internal storage and iCloud for storing your data. So, you cannot format an SD card directly on your iPhone.

However, the iPhone has a Lightning port to connect with the SD card reader and transfer files. Thus, you can then view, copy, or move files between the SD card and your iPhone’s storage.

So, you will have to insert the memory on other devices to format the memory card.

Huawei

Here is how to format an SD card Huawei:

• Step 1: Insert the SD card into the SD card slot on your Huawei phone.
• Step 2: Open the Settings app on your Huawei phone.
• Step 3: Locate “Storage”:
• Step 4: Find “Format”
• Step 5: Confirm Formatting

On some Huawei phones, you can also format the memory card from the files app. Navigate to the SD card within the Files App. Then tap and hold on the SD card to select the SD card and select Format from the three dots. 

Format an SD card for Samsung Galaxy

Here is how to format an SD card for Samsung Galaxy:

• Step 1: Go to settings. To find the settings, you can swipe down from the top of your screen and gear symbol.
• Step 2: Find the Device Care option. You will get it under the battery or device optimization option.
  Step 3: Tap on “Storage” to find the SD Card. Swipe left to enter into the SD card management screen. Then click three dots from the top left corner and select Advanced. 
• Step 4: Now tap the SD card to get the format option. Then click “Format”. 
• Step 5: Confirm Formatting

How To Format A Memory Card Using a Computer

There are different ways to format a memory card using a computer. Let’s learn how to format an SD Card on a PC:

Using CMD on Windows

Formatting Using DiskPart:

• Step 1: Insert the memory card into a card reader and connect it to a USB port.
• Step 2: Open the Command Prompt by typing “cmd” in the search bar (Windows key + S).
• Step 3: Right-click on “Command Prompt” and select “Run as administrator.”
• Step 4: Type “diskpart” and press Enter to open the DISKPART utility.
• Step 5: Type “list disk” and press Enter to display all connected disks.
• Step 6: Identify the disk number corresponding to your SD card.
• Step 7: Select the SD card by typing “select disk X” (replace X with the disk number).
• Step 8: Optionally, clean the SD card by typing “clean” and pressing Enter.
• Step 9: Create a new partition by typing “create partition primary” and pressing Enter.
• Step 10: Format the partition by typing “format fs=Y (quick)” (replace Y with the desired file system) and pressing Enter.
• Step 11: Optionally, assign a drive letter by typing “assign letter=Z” (replace Z with the preferred drive letter) and pressing Enter.
• Step 12: Exit Diskpart by typing “exit” and pressing Enter.

Format an SD Card on Windows 10 and 11

Formatting Using File Explorer:

• Step 1: After connecting the card reader, go to This PC to look for your SD card drive.
• Step 2: Right-click the SD card to select it. 
• Step 3: Choose “Format”
• Step 4: Click “Start”

Mac

Here’s how to clear an SD card on a Mac using Disk Utility:

• Step 1: Insert your SD card into your Mac’s built-in SD card slot or a USB card reader connected to your computer.
• Step 2: Navigate to “Applications” > “Utilities” and select “Disk Utility”.
• Step 3: Select the SD card
• Step 4: Click the “Erase” button: This button is located in the top toolbar of the Disk Utility window.
• Step 5: Choose a format named “FAT32″. Compatible with most devices, but has a 4GB maximum file size limit. AND “exFAT” Supports larger files than FAT32
• HFS+: This is the default format for Mac drives but may not be compatible with other devices 
• Step 6: Click “Erase”

Chromebook

• Step 1: Insert your SD card into the SD card slot on your Chromebook.
  Step 2:Open the Files app
• Step 3: Locate the SD card in the Files app
• Step 4: Right-click the SD card to select the SD card drive 
• Step 5: Choose “Format device”
• Step 6: Click “Erase & format” (or “Format”)

How to Format Memory Card on Camera

You can easily format the memory card directly on your camera. Here’s a general guide on how to format SD card in Camera:

• Step 1: Turn on your camera and access the menu settings. 
• Step 2: Navigate to the setup menu or settings. It might be represented as a briefcase icon.
• Step 3: Find the format option. In some models of cameras, you may find it as: 
  • Format (most common)
  • Format Memory Card
  • Memory Card Tool > Format
  • Initialize
• Step 4: Select the memory card
• Step 5: Confirm formatting

GOPro

You can do it by using the camera’s menu or using your computer.

Formatting Using the GoPro Camera (HERO5 and Later):

• Step 1: Turn on your GoPro and insert the memory card.
• Step 2: Access the GoPro menu by swiping down on the touchscreen.
• Step 3: Find “Preferences”: 
• Step 4: Select “Format SD Card”: It might be directly labeled “Format SD Card” or under a sub-menu like “Storage.”
• Step 5: Confirm Formatting

Why Does It Show “Camera Can not Format the SD card”?

Here are the reasons that may cause the formatting failure:

1. The SD Card may be write-protected. 
2. The low battery issue may cause this problem. 
3. The camera can’t read the card’s format. Try formatting to FAT32 on your computer.
4. The SD card may be corrupted.

Format Write-protected Memory Card

Sometimes, it appears that the memory card is write-protected. In this situation, first, you have to remove the write protection. I suggest you first unplug your memory card and look for a small physical switch in it. Check if the switch is in the “locked” position (usually down). If so, slide it to the “unlocked” position (usually up).

If there is no physical lock, gently rub on the pins of the SD card using an eraser. Then insert it again.  If this solution does not work, use a card reader and try to insert it into other computers. 

• You can also use write protection removal tools such as AOMEI and EaseUs. 
• Removing write protection using Disk Management (Windows):
• Open the Start menu and search for “Disk Management”.
• Locate your memory card drive in the list.
• Right-click the drive and select “Properties”.
• Go to the “Security” tab.
• Ensure the “Write” permission is allowed for your user account.

Using Command Prompt (Windows)

Type the following commands one by one, pressing Enter after each:

• disk part
• list disk (This will show a list of disks)
• select disk N (Replace N with the number corresponding to your memory card)
• attributes disk clear read-only (This attempts to remove write protection)
• Type exit to close Diskpart.

How to Retrieve the Formatted Data?

Well, it may happen that you have removed your important data during formatting the memory card. Do not worry. You can retrieve the deleted data. 

However, there is no guarantee of retrieving the data in the same order. It depends on the previous storage occupancy of the card. 

Here is How to Recover the Data

• Using Data Recovery Software: There is a lot of data recovery software available in the market. You can download any of them and scan your memory card for traces of deleted files. These programs have varying degrees of effectiveness, and some may require purchase.
• Professional Data Recovery Services: If the data recovery software can not give you a satisfying result, you can go to the companies that specialize in retrieving information from formatted storage devices. However, it may be expensive. 

Final Thoughts

So, this is how to format a memory card on different devices. Here I have tried to provide you with generalized information on this issue.  However, when you try to format your memory card, back up the important files. Also, do not format your memory at an excessive frequency. It will affect the card’s performance. 

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FAQs | How To Format A Memory Card

Do I have to format a new memory card before using it?

Yes, it’s a good idea. When you get a new memory card, formatting it helps make sure it works smoothly with your device. It also clears out any stuff from before, so you start fresh.

What if my camera or phone can’t format the memory card?

If your device is having trouble formatting the card, try a few things. Check if the card has a little lock switch on it and make sure it’s not locked. If that’s not the issue, try formatting it with your computer instead. If all else fails, the card might be broken, and you might need some help to fix it or get your stuff back.

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